Sos Cili Susur Unjur Bintulu ( Pn Hamidah )

Marketing of Chili Fertigation Farm

As we mention in the older update, we did mention that the type of chili that we plant is Kulai (461) because the demand of this type is favorable in Bintulu. Besides, there are less competition between farmers in Bintulu which is using a fertigation system.

            
          On 16 December 2016, we did an interview session with one of the local entrepreneurship in Bintulu that run a chili sauce in Sarawak. Sos Cili Udang Sesar Unjur is a Small Medium Industry (SMI) that is located at Lot 629, Kampung Baru Laut, Bintulu. The owner, Puan Hamidah has run business since 2008 and it almost 9 years now. We are targeting SMI in bintulu  as our loyal customer and Puan Hamidah is the best sample of our loyal customer. 
          
           She run her chili sauce business by using around 24 kg of chili per month. She did mention that one of the most often problem she face is to get chili supply which is from supplier in Pasar Utama Bintulu (PUB). This is one of the reason why we are here so that we can supply high quality of chili every months to Pn Hamidah's company and it have encourage her to enlarge the company with no worries about supplier.

Pn Hamidah the owner of Sos Cili Susur Unjur

                                                       

            Based on our interview, Puan Hamidah mention that she can only process the chili sauce once a week which is during weekend. She use around 6kg of Kulai chili Gred A to process her chili sauce in a week which is 24 kg per month. She produce 278 bottles of chili sauce per process (6 kg of chili). Usually Puan Hamidah bought chili from PUB and the cost that she spend to buy chili per kilo is expensive. So, based on our observation if Puan Hamidah buy chili fresh from the farm, it can reduce her cost.

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            With 6 kg chili, she can produce 278 bottles of chili sauce a week or 1112 bottles per month. The price of one bottle chili sauce is RM 4 excluding postage. For location, Puan Hamidah sell all of her chili sauce in her poses house which is next to her own house. Customers will go to the place where she sell all of her chili sauce or they will order it through direct call or online.

            During the interview with Puan Hamidah, we also have been exposed with the process of chili sauce in the process house. The process is simple as you can see in the picture below:

traditional way to cook the chili

machine that provided by goverment to the SMI

we are having experience in process of chili sauce

Final packaging of chili sauce bottle

Our complete member
from left ; Nadia , Connie, Adele, Pn Hamidah, Pn Hamidah's husband, Haha Ezati, Loqman, Ammar,Iman 

 For the process of dry chili will be shown in the next post. How we process it ??  Keep calm.. 

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Anda Tanya Kami Coba Jawab

Written By Nadia Husna (S22239)